Evolving a disjointed brand identity and website.
Over almost a decade of being in business, Stephen’s website and identity had grown, changed and evolved. But this led to a disjointed, sometimes confusing mix of visual elements and documents that had been thrown together for everything from proposals to pitches.
I developed a visual style for Stephen’s logo, website and documents, bringing consistency to the brand while building on the elements that were already there. The logo device is just one example – an evolved, refreshed take with a clean line that brings every piece of collateral together while adding a spark of personality.
Post-rollout, Stephen received positive feedback from new and existing clients who felt the design was ‘a better reflection of who you are and what you do’.
“Designing for a copywriter is hard, but Greg gets it. There’s no ego in the room, just someone who listens to what’s important to you, then takes that to a new level with his own know-how. I try to let the copy do the talking, but my clients are all discerning when it comes to design. And they love this.”
– Stephen Marsh, Copywriter.